Packaging
CleanWave
Mood Board
Brand Kit
Demographic
Logo Sketches
Individuals aged 25-35, with middle-class incomes and busy urban lifestyles, exhibit specific cleaning habits and preferences. During COVID, time spent on housecleaning increased significantly for this age group, including families, couples, and singles. They purchase their own cleaning products and share chores more equally than older generations. Eco-friendly options are crucial in their decision-making but must also be effective cleaners. They enjoy cleaning and find it more satisfying than other generations, yet they seek time-saving measures to extend intervals between cleaning sessions. This demographic experiences higher stress levels and pursues a cleaner lifestyle, encompassing clean eating, streamlined habits, and tidy living spaces. They are concerned about preserving "good" bacteria and desire a variety of options, such as different scents, in their cleaning products.
Role: Graphic Designer, Copywriter, Researcher, Production.
Timeframe: 11 weeks
Tools: Procreate, Indesign, Illustrator.
Collaborator: Brigid Slinger
Mock Ups
Packaging
CleanWave
Packaging
CleanWave
Mood Board
Brand Kit
Demographic
Logo Sketches
Individuals aged 25-35, with middle-class incomes and busy urban lifestyles, exhibit specific cleaning habits and preferences. During COVID, time spent on housecleaning increased significantly for this age group, including families, couples, and singles. They purchase their own cleaning products and share chores more equally than older generations. Eco-friendly options are crucial in their decision-making but must also be effective cleaners. They enjoy cleaning and find it more satisfying than other generations, yet they seek time-saving measures to extend intervals between cleaning sessions. This demographic experiences higher stress levels and pursues a cleaner lifestyle, encompassing clean eating, streamlined habits, and tidy living spaces. They are concerned about preserving "good" bacteria and desire a variety of options, such as different scents, in their cleaning products.
Role: Graphic Designer, Copywriter, Researcher, Production.
Timeframe: 11 weeks
Tools: Procreate, Indesign, Illustrator.
Collaborator: Brigid Slinger
Mock Ups
Overview:
Clean Wave is a new company which promotes CLEAN cleaning.
Problem:
How do we make cleaning products more environmentally sustainable and make people aware that the product they are purchasing is not harmful to the environment.
Solution:
CleanWave uses the essence of apple and other fruits combined with water to create a simple solution that kills germs on contact. CleanWave’s packaging reflects that simplicity by utilizing earth-toned colors of water and sand, minimalist design elements, and clear messaging to appeal to environmentally conscious consumers. Additionally, icons indicating the product's eco-friendly credentials were prominently featured.