Overview:

Fantôme Cafés Transparents is a coffee company with multiple locations throughout the province of Quebec. The aim is to revolutionize the traditional coffee experience through transparency, sustainability, and community engagement. With a mission centered on transparency with our coffee sourcing and community. Fantome Cafe Transparents emphasizes transparency in its operations, sourcing ethically produced beans and minimizing its environmental impact.

Problem:

The objective of this project was to create a design for a ready-to-drink (RTD) coffee can that maintains consistency with the brand identity while also standing out distinctly from existing products in the market. This design task was undertaken for a chosen company that currently does not offer such an item in its product lineup.

Solution:

I wanted to play up the Fantom transparency idea by strategically incorporated the logo, wrapping it around the packaging to enhance its visibility and draw attention on the shelf.