Branding
Bouldering Project Rebrand
Overview:
The aim of this project was to rebrand for the Bouldering Project and develop a comprehensive guidebook to accompany the rebrand. It's crucial for companies to undergo periodic refreshes to stay aligned with their evolving target audiences.
Problem:
Target audiences demographics and preferences have shifted over time and prompted a need to rebrand to better resonate with current and future customers.
Solution:
By using a softer color palette and rounder elements I created a welcoming brand that invites people of all ages to grow the body, mind, and spirit.
Logo Sketches
As I researched I realized that they supported a lot of family and youth activities and they provide a wide variety of fitness options for all people so creating an inviting design with softer colors and roundness felt more inclusive.
Through research, I've determined that the demographic consists of predominantly attracting a millennial demographic. Bouldering Project
proactively engages with students and younger generations including families and by and a variety of climbing level Bouldering Project accommodates both beginners and advanced participants with tailored offerings across its walls.
Role: Researcher, Visual Designer, Production Artist
Timeframe: 12 weeks
Tools: Procreate, Indesign, Illustrator.
Collaborator: None
